Journal article
Willingness To Pay
Abstract
Despite renewed enthusiasm for the use of willingness to pay (WTP) in healthcare applications, there are still a lot of objections, resentment and scepticism regarding the desirability and feasibility of this technique. Objections can be classified into different categories: e.g. theoretical, feasibility of measurement, misunderstanding of economic concepts and emotional. In this commentary, I have tried to explain the nature of the ‘emotional’ …
Authors
Gafni A
Journal
PharmacoEconomics, Vol. 14, No. 5, pp. 465–470
Publisher
Springer Nature
Publication Date
11 1998
DOI
10.2165/00019053-199814050-00001
ISSN
1170-7690