Book
The Mouse that Roared Disney and the End of Innocence
Abstract
New in this edition is a discussion of Disney's shift in its marketing strategies towards targeting tweens and teens, as Disney promises to provide (via participation in consumer culture) the tools through which young people construct and ...
Authors
Giroux HA; Pollock G
Publisher
Rowman & Littlefield Publishers
Publication Date
April 16, 2010
ISBN-10
1442203307
ISBN-13
9781442203303