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The art and science of marketing medications.
Journal article
The art and science of marketing medications.
Authors
Toop L; Mangin D
Journal
The New Zealand Medical Journal, Vol. 128, No. 1421, pp. 11–12
Publication Date
September 4, 2015
ISSN
0301-6331
Associated Experts
Derelie A Mangin
Professor (Part-Time), Faculty of Health Sciences
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Labels
Fields of Research (FoR)
32 Biomedical and Clinical Sciences
42 Health Sciences
Medical Subject Headings (MeSH)
Advertising
Bias
Deception
Drug Industry
Humans
Randomized Controlled Trials as Topic
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