Scholarly Works

The art and science of marketing medications.

Journal article

The art and science of marketing medications.

Authors

Toop L; Mangin D

Journal

The New Zealand Medical Journal, Vol. 128, No. 1421, pp. 11–12

Publication Date

September 4, 2015

ISSN

0301-6331

Associated Experts

Derelie A Mangin

Professor (Part-Time), Family Medicine

Labels

Fields of Research (FoR)

32 Biomedical and Clinical Sciences 42 Health Sciences

Medical Subject Headings (MeSH)

Advertising Bias Deception Drug Industry Humans Randomized Controlled Trials as Topic

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