An Imagery-Induced Reversal of Intertrial Priming in Visual Search

Maljkovic and Nakayama (1994) found that pop-out search performance is more efficient when a singleton target feature repeats rather than switches from 1 trial to the next-an effect known as priming of pop-out (PoP). They also reported findings indicating that the PoP effect is strongly automatic, as it was unaffected by knowledge of the upcoming target color. In the present study, we examined the impact of visual imagery on the PoP effect. …