Conference
Literatures review for the Determination of Brand Equity and the preparation of balance sheet for measuring it.
Authors
Sharbatoghlie A; Ekhlassi A; Toloei P
Editors
Rawani AM; Kettani H; Lian Z
Pagination
pp. 66-71
Publisher
WORLD ACAD UNION-WORLD ACAD PRESS
Publication Date
January 1, 2010
ISBN-13
978-1-84626-027-8
Name of conference
2010 International Conference on Innovation, Management and Service
Conference place
Singapore, SINGAPORE
Conference start date
February 26, 2010
Conference end date
February 28, 2010
Conference proceedings
PROCEEDINGS OF 2010 INTERNATIONAL CONFERENCE ON INNOVATION, MANAGEMENT AND SERVICE