Why do you care what other people think? A qualitative investigation of social influence and telecommuting

The effect of social interactions on decision-making is a topic of current interest in the travel behavior literature. These interactions have been investigated primarily from an intra-household perspective, but increasingly too in other types of social settings. In the case of interactions within a workplace, it has been suggested that the decision to telecommute may have some important social components. Previous research has concentrated on …