Our Future Research Agenda: Confronting Challenges… Or Our Dying Grasp? Journal Articles

abstract

• Mass communication as a problem should not be confused, as it often is, with one of its solutions: the mass media. We might invent other solutions as we look for a way to think together, to produce a viable democratic public. Experiments in democratic behavior, conducted in a research and development context, could lead to applicable principles and to the construction of “information utilities.” These would furnish help with self-informing, along with informational data bases. Equating mass communication with mass media invites the risk of economic success for mass media … and societal failure for mass communication—a dying grasp for journalism.

authors

• Carter, Ronald

status

• published 

publication date

• June 1990

has subject area

• 1903 Journalism and Professional Writing (FoR)
• 2001 Communication and Media Studies (FoR)
• Communication & Media Studies (Science Metrix)

published in

• Journalism and Mass Communication Quarterly  Journal

keywords

• Communication
• Social Sciences

Digital Object Identifier (DOI)

• 10.1177/107769909006700203

start page

• 282

end page

• 285

volume

• 67

issue

• 2