publication venue for
- New product performance: Keys to success, profitability & cycle time reduction. 11:315-337. 1995
- The new product process: A decision guide for management. 3:238-255. 1988
Journal of Marketing Management
Journal
- Overview
- Identity
- View All
Overview
has subject area
- 1503 Business and Management (FoR)
- 1504 Commercial Services (FoR)
- 1505 Marketing (FoR)