Journal article
Assessing the quality of drug detailing
Abstract
This study measured the validity of a new instrument, the Assessment Instrument for Drug Detailing (AIDD), used by doctors to score the quality of drug detailing provided by pharmaceutical representatives in their offices. Five pharmaceutical representatives provided "good, medium, and poor" details to 135 family doctors in their offices, who were blinded to the quality of the details. A "reference standard group" constructed the details and …
Authors
Molloy W; Strang D; Guyatt G; Lexchin J; Bédard M; Dubois S; Russo R
Journal
Journal of Clinical Epidemiology, Vol. 55, No. 8, pp. 825–832
Publisher
Elsevier
Publication Date
August 2002
DOI
10.1016/s0895-4356(02)00398-0
ISSN
0895-4356