Journal article
Website design in an international context: The role of gender in masculine versus feminine oriented countries
Abstract
Previous research confirms there are differences between men and women concerning website design preferences. A few researchers have further suggested website preferences based on gender (i.e. whether one is a man or a woman) differ in countries that are typically considered higher in masculinity versus higher in femininity. As such, this supposes fewer differences exist between men and women in more feminine societies, while more significant …
Authors
Cyr D; Head M
Journal
Computers in Human Behavior, Vol. 29, No. 4, pp. 1358–1367
Publisher
Elsevier
Publication Date
July 2013
DOI
10.1016/j.chb.2013.01.050
ISSN
0747-5632