Journal article
Design aesthetics leading to m-loyalty in mobile commerce
Abstract
Researchers have previously examined the technology acceptance model (TAM) in many contexts, including the Internet. More recently TAM has been enhanced to include a hedonic component of enjoyment but the effect has rarely been investigated in a mobile commerce context. In addition, specific antecedents of TAM related to design aesthetics have not been examined within the mobile domain. Our research filled these gaps, and discovered that visual …
Authors
Cyr D; Head M; Ivanov A
Journal
Information & Management, Vol. 43, No. 8, pp. 950–963
Publisher
Elsevier
Publication Date
December 2006
DOI
10.1016/j.im.2006.08.009
ISSN
0378-7206