Sliding Into Happiness: A New Tool for Measuring Affective Responses to Words

Reliable measurement of affective responses is critical for research into human emotion. Affective evaluation of words is most commonly gauged on multiple dimensions-including valence (positivity) and arousal-using a rating scale. Despite its popularity, this scale is open to criticism: It generates ordinal data that is often misinterpreted as interval, it does not provide the fine resolution that is essential by recent theoretical accounts of …