Does flattery work? A comparison of 2 different cover letters for an international survey of orthopedic surgeons.

BACKGROUND: Surveys are an important tool for gaining information about physicians' beliefs, practice patterns and knowledge. However, the validity of surveys among physicians is often threatened by low response rates. We investigated whether response rates to an international survey could be increased using a more personalized cover letter. METHODS: We conducted an international survey of the 442 surgeon-members of the Orthopaedic Trauma …