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Extracting Key Lessons in Service Innovation
Journal article

Extracting Key Lessons in Service Innovation

Abstract

This paper describes how S agentia—working with V odafone, S afaricom, and other organizations—played a significant role in the creation and delivery of a landmark mobile money transfer and payment service for emerging markets, starting in K enya. In this profile we examine the organization aspects and approach that contributed to the success of the service: the lessons we learned as the technology provider and how the experience has informed …

Authors

Wooder S; Baker S

Journal

Journal of Product Innovation Management, Vol. 29, No. 1, pp. 13–20

Publisher

Wiley

Publication Date

January 2012

DOI

10.1111/j.1540-5885.2011.00875.x

ISSN

0737-6782