Journal article
Extracting Key Lessons in Service Innovation
Abstract
This paper describes how S agentia—working with V odafone, S afaricom, and other organizations—played a significant role in the creation and delivery of a landmark mobile money transfer and payment service for emerging markets, starting in K enya. In this profile we examine the organization aspects and approach that contributed to the success of the service: the lessons we learned as the technology provider and how the experience has informed …
Authors
Wooder S; Baker S
Journal
Journal of Product Innovation Management, Vol. 29, No. 1, pp. 13–20
Publisher
Wiley
Publication Date
January 2012
DOI
10.1111/j.1540-5885.2011.00875.x
ISSN
0737-6782