Qualitative research methods have historically been centered on framework analysis and narrative reporting, particularly in contexts like healthcare, where patient experiences are paramount. While this approach has yielded invaluable insights, it often underutilises the full potential of qualitative data. This paper critically appraises the current state of qualitative methods, examining their traditional scope and exploring avenues for innovation. Through a systematic critique of existing literature and methodologies, this paper identifies limitations in conventional approaches and proposes novel strategies to maximise data outputs, enhancing the scope and utility of qualitative research. The researchers can obtain richer, real-time data from diverse populations integrating technology-driven approaches, including digital ethnography, AI-supported thematic analysis, and mobile health platforms. Co-design and community-based participatory research would also ensure the women’s voices are central in shaping interventions and policies. Innovative frameworks that consider cultural sensitivity, socio-economic disparities, and life course perspectives are crucial for addressing neglected areas like menopause, reproductive health, mental health, and gender-based violence. Methodological advancements must also prioritise ethical considerations, such as informed consent and safeguarding vulnerable populations, while embracing inclusivity in participant recruitment. Optimised qualitative methods can expand the understanding, foster engagement, and provide actionable insights for targeted interventions in terms of women’ health initiatives. Re-designing the scope of qualitative research, would not only improve health outcomes of women but also empower women as active agents in shaping their health and well-being.