Human perceptual responses to multiple colors II: A study of the correlation between multiple colors and emotion

Abstract This article constructs the hierarchical model of multicolor‐emotion generation network (MCEG‐Net) to investigate human emotional responses to multiple colors based on the research of multicolor perceptual features modeling, which reveals the generation mechanism of multicolor emotion from the perspective of hierarchy of visual features. First, the 164 multicolor samples were evaluated by 30 subjects based on PAD emotion space. On this basis, the correlation analysis was carried out among color basic attributes, multicolor physical features, multicolor perceptual features and emotion. Then, a mathematical model of multicolor emotion was constructed by using multiple linear regression (MLR) algorithm. It was observed that, the multiple colors was strongly correlated with emotion. Finally, the MCEG‐Net was constructed, which reveals the generation mechanism of the process the “the basic attributes of color stimulate human's perceptual reflex and then generate emotion” under the interaction of multiple colors from the perspective of information science. The results showed that the mathematical model could predict color emotion well. In addition, the MCEG‐Net provides a new way to reveal the generation mechanism of color‐emotion associations.