Journal article
In This Special Issue: When Attention is All Marketers Need—Artificial Intelligence in Marketing
Authors
Vaid S; Puntoni S; Honig B; Michael K
Journal
IEEE Transactions on Technology and Society, Vol. 6, No. 3, pp. 242–249
Publisher
Institute of Electrical and Electronics Engineers (IEEE)
Publication Date
September 1, 2025
DOI
10.1109/tts.2025.3568113
ISSN
2637-6415