Communicating to enhance trust and manage risk perceptions during cancer cluster investigations: an exploratory study of information sources and formats

Cancer is a dreaded disease. When suspected cancer clusters are reported, they garner considerable public attention. Communicating cancer risks transparently without triggering undue alarm during cluster investigations is a significant undertaking for investigators. A failure to manage public anxiety can lead to an erosion of trust in government officials. This exploratory research aimed to examine the effects of information about a cancer …