Abstract Erich Fromm has long been a forgotten intellectual despite his status as a major critical theorist and sociologist in the 1930s, 1940s and 1950s but his work is being returned to with new enthusiasm because of events in the world, developments within sociology and new interest in psychosocial analysis dealing with emotions. This paper theorizes Fromm's return to scholarly influence now, offering analysis of both his reputational fate in light of the rise of global Trumpism and right wing‐populism and the value of the tools his unique merger of Freud, Marx and sociology offers in the contemporary moment.