Exploring the complementary effects of business analytics capabilities and π-shaped skills on innovation outcomes

While it is clear that business analytics (BA), on average, adds value to firms, it is less clear why some firms perform better than others in leveraging their data assets. To a large degree, prior research has attributed such differences to the human factor. Nevertheless, there is still limited knowledge concerning what impact competencies of key personnel have on generating value from BA initiatives, and to what extent such outcomes …