Journal article
Approach to decentralized marketing-production planning†
Abstract
Marketing-production decisions mo planned in a decentralized fashion in most firms. Most of the research in this field, however, assumes that the decisions in the two firms are planned in a centralized fashion. In this paper, a decentralized procedure for planning advertising-production decisions is designed for a recently proposed model of a marketing-production system. The procedure is based upon the goal-coordination principle in control …
Authors
ABAD PL
Journal
International Journal of Systems Science, Vol. 13, No. 3, pp. 227–235
Publisher
Taylor & Francis
Publication Date
March 1982
DOI
10.1080/00207728208926343
ISSN
0020-7721