The Privacy Attitudes Questionnaire (PAQ) Turned 20: What’s Next for a Generalized Measure of Privacy Attitudes?

Attitudes and concerns related to privacy are not homogeneous, but instead differ based on the individual and context at hand. Understanding how these attitudes and concerns vary could inform product, service, and policy design. Questionnaires, such as the Privacy Attitudes Questionnaire (PAQ), can be used to evaluate and derive implications from people’s privacy orientations in numerous domains, including healthcare, social media, and e-commerce. Our objective is to refine the PAQ to reflect areas of privacy concern in today’s landscape. The panel will serve as a forum for conversation about areas of privacy concern, guided by our panelists’ expertise and questions about demographic and user considerations for the revised PAQ, a framework-inspired understanding of privacy, and privacy in healthcare. Insights and perspectives arising from the discussion panel will be considered for subsequent revisions of the PAQ.