Journal article
Supply chain product innovation considering jointly held options under uncertain demand
Abstract
Demand uncertainty substantially impacts the optimal decision for supply chain innovation investment despite the recognized importance of new product and technology investment in the supply chain. To this end, an improved real options game model is provided to analyze the influence of various supply chain operating decisions on optimal investment timing and the option value of supply chain firms. According to the findings, market demand …
Authors
Liu F; Tan Y; Huang X; Sarkar S; Zhang X
Journal
Computers & Industrial Engineering, Vol. 179, ,
Publisher
Elsevier
Publication Date
5 2023
DOI
10.1016/j.cie.2023.109224
ISSN
0360-8352