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Agency theory and B2B marketing: Review and future...
Chapter
Agency theory and B2B marketing: Review and future directions
Authors
Sadeghi I; Banerjee R; Ray S; Bergen M; Dutta S
Book title
Handbook of Business to Business Marketing
Pagination
pp. 39-55
Publication Date
July 15, 2022
Associated Experts
Sourav Ray
Adjunct Professor, DeGroote School of Business
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