Journal article
Eco-innovation and new product development: understanding the influences on market performance
Abstract
The greening of product innovation process has been under study by researchers, but mostly it is at an anecdotal level. Extant literature asks for empirical study to explore how to make greener products more successful at the market place. This paper reports on a survey of environmental new product development (ENPD) projects in North America wherein influences on the market performance are investigated. New activities such as design for …
Authors
Pujari D
Journal
Technovation, Vol. 26, No. 1, pp. 76–85
Publisher
Elsevier
Publication Date
January 2006
DOI
10.1016/j.technovation.2004.07.006
ISSN
0166-4972