The Retail Space‐Exchange Problem with Pricing and Space Allocation Decisions

We consider retail space‐exchange problems where two retailers exchange shelf space to increase accessibility to more of their consumers in more locations without opening new stores. Using the Hotelling model, we find two retailers’ optimal prices, given their host and guest space in two stores under the space‐exchange strategy. Next, using the optimal space‐dependent prices, we analyze a non‐cooperative game, where each retailer makes a space …