Journal article
A Single period inventory problem with partially controllable demand
Abstract
Single period inventory problems are considered. It is assumed that the distribution of demand can be shifted up by increases in sales effort. The paper deals with the simultaneous determination of optimal order quantity and sales effort. Two models are proposed and their solutions interpreted and compared for some particular set of parameter values.
Authors
Gerchak Y; Parlar M
Journal
Computers & Operations Research, Vol. 14, No. 1, pp. 1–9
Publisher
Elsevier
Publication Date
1 1987
DOI
10.1016/0305-0548(87)90052-9
ISSN
0305-0548