DISCOUNTING DECISIONS IN A SUPPLIER-BUYER RELATIONSHIP WITH A LINEAR BUYER'S DEMAND

In this paper, we analyze discounting decisions for a supplier with a group of homogeneous customers. We focus on two aspects: the gaming nature of the discount problem and the demand consideration in the process. We use a general quantity discount schedule and start with the Stackelberg equilibrium of the problem. It is shown that, for the seller to gain from quantity discount, he has to set up his quantity discount schedule such that the …