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New Products: What Distinguishes the Winners?
Journal article

New Products: What Distinguishes the Winners?

Authors

Cooper RG

Journal

Research-Technology Management, Vol. 33, No. 6, pp. 27–31

Publisher

Taylor & Francis

Publication Date

November 1990

DOI

10.1080/08956308.1990.11670699

ISSN

0895-6308

Associated Experts

Robert Gravlin Cooper

Professor Emeritus, DeGroote School of Business
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Labels

Fields of Research (FoR)

3503 Business systems in context35 Commerce, Management, Tourism and Services3507 Strategy, management and organisational behaviour
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