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The Role of Marketing Research in New Technology...
Journal article

The Role of Marketing Research in New Technology Ventures

Authors

Little B; Cooper RG

Journal

Research-Technology Management, Vol. 20, No. 3, pp. 20–25

Publisher

Taylor & Francis

Publication Date

5 1977

DOI

10.1080/00345334.1977.11756414

ISSN

0895-6308

Associated Experts

Robert Gravlin Cooper

Professor Emeritus, DeGroote School of Business
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Labels

Fields of Research (FoR)

3503 Business systems in context35 Commerce, Management, Tourism and Services3507 Strategy, management and organisational behaviour
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