Scholarly Works

The Role of Marketing Research in New Technology...

Journal article

The Role of Marketing Research in New Technology Ventures

Authors

Little B; Cooper RG

Journal

Research-Technology Management, Vol. 20, No. 3, pp. 20–25

Publisher

Taylor & Francis

Publication Date

January 1, 1977

DOI

10.1080/00345334.1977.11756414

ISSN

0895-6308

Associated Experts

Robert Gravlin Cooper

Professor Emeritus, DeGroote School of Business

Labels

Fields of Research (FoR)

3503 Business systems in context 35 Commerce, Management, Tourism and Services 3507 Strategy, management and organisational behaviour

View published work (Non-McMaster Users)

Contact the Experts team

Get technical help

or

Provide website feedback