Journal article
Developing a Product Innovation and Technology Strategy for Your Business
Abstract
Many companies lack a clearly articulated and well-communicated product innovation and technology strategy. Such a strategy is essential and is strongly linked to positive performance in product innovation. A framework for developing a product innovation strategy is presented, and the various steps of strategy development are described, from best-practice ways to define innovation goals and objectives through to the selection of strategic …
Authors
Cooper RG; Edgett SJ
Journal
Research-Technology Management, Vol. 53, No. 3, pp. 33–40
Publisher
Taylor & Francis
Publication Date
May 2010
DOI
10.1080/08956308.2010.11657629
ISSN
0895-6308