Chapter
Management of Environmental New Product Development
Abstract
ACCELERATION OF THE SEARCH for environmental excellence is done by managing a ‘holy trinity of challenges’: Public credibility, money making and new product development (Philip Gross, President, NOVON Products, a division of Warner-Lambert; quoted in Piasecki 1995).New products are an important part of environmental marketing, and the focus of environmental new product development (NPD) must be in improving the primary and environmental …
Authors
Pujari D; Wright G
Book title
Greener Marketing: A Global Perspective on Greening Marketing Practice
Pagination
pp. 109-125
Publisher
Taylor & Francis
Publication Date
July 3, 1999
DOI
10.9774/gleaf.978-1-907643-20-0_9