Journal article
The 5-th Generation Stage-Gate Idea-to-Launch Process
Abstract
If your organization faces new-product challengesdevelopment projects taking too long, new products not hitting sales targets, or an overloaded development pipelinethen it is time to move to a fifth-generation system. In the 40 years since Stage-Gate was introduced, leading firms have made major improvements to their NPD gating systems; some changes are relatively simple in concepts, such as using Value Steam Mapping to remove bureaucracy and …
Authors
Cooper RG
Journal
IEEE Engineering Management Review, Vol. 50, No. 4, pp. 43–55
Publisher
Institute of Electrical and Electronics Engineers (IEEE)
DOI
10.1109/emr.2022.3222937
ISSN
0360-8581