Journal article
Dynamic Portfolio Management for New Product Development
Abstract
Overview: Effective portfolio management is vital to maximizing the value of the business’ new product development (NPD) portfolio; it is also one of the weakest facets of NPD. Ongoing evaluation tends to be backward looking and process focused, and business cases are not updated with real time and more reliable data. A dynamic portfolio management approach is one solution, including the use of the Productivity Index (PI). Building in multiple …
Authors
Cooper RG; Sommer AF
Journal
Research-Technology Management, Vol. 66, No. 3, pp. 19–31
Publisher
Taylor & Francis
Publication Date
May 4, 2023
DOI
10.1080/08956308.2023.2183004
ISSN
0895-6308