Journal article
2 New Product Performance: What Distinguishes the Star Products
Abstract
Better new product performance is important for the survival of the firm. Based on a three-dimensional performance space, 110 new products launched from 55 Australian firms are grouped into five performance clusters. Performance groups from ‘Stars’—the winning group to—‘Dogs’—the worst performance group. The five groups could be well explained by the impact constructs. ‘Stars’; did what one expects for winning projects (product advantage, …
Authors
Cooper RG; Kleinschmidt EJ
Journal
Australian Journal of Management, Vol. 25, No. 1, pp. 17–46
Publisher
SAGE Publications
Publication Date
June 2000
DOI
10.1177/031289620002500104
ISSN
0312-8962