GOING DEEPER INTO BUILDING A GROUNDED THEORY APPROACH: FROM VERIFICATION TO DISCOVERY

The quantitative literature on levels of analysis emphasizes identifying the level of a construct as a confirmation rather than a discovery process. Based on the comments we received from Parry and Gephart we integrate some of their ideas regarding discovery in our earlier model to augment the verification process associated with construct validation. However, we also emphasize the need to use structure even with qualitative methods, given the …