Cross-Cultural Variation in Mate Preferences for Averageness, Symmetry, Body Size, and Masculinity

Sexual selection has greatly influenced the evolved biology, psychology, and culture of humans and favors individuals who choose healthy and fertile mates. Physical traits that cue quality are generally preferred and perceived as attractive. However, because such traits often involve cost-benefit trade-offs, mate preferences are expected to vary among cultures as a function of local ecology and social environment and among individuals as a function of one’s personal experiences and life history. As such, it is essential to understand how ontogenetic and environmental factors influence mate preferences that may be locally adaptive and context specific. Here the authors review a growing body of comparative research, demonstrating predictable patterns in men’s and women’s preferences for facial averageness, facial symmetry, stature, body mass, and facial and vocal masculinity or femininity both between and within cultures. The authors consider potential factors influencing variation in preferences that include resource availability, disease prevalence, paternal investment, visual experience, and cultural norms.