Privacy and Canadian Political Parties: The Effects of the Data-Driven Campaign on Elector Engagement

Abstract This article reports the results of a survey examining Canadians’ attitudes about political parties’ collection of personal information. Datified campaigning brings concerns about surveillance, divisiveness, digital redlining and elector autonomy. This article asks whether awareness of parties’ data collection practices affects willingness to engage with campaigns. We find (1) that respondents are not fully aware of political parties’ …