Journal article
Disclosing Delivery Performance Information When Consumers Are Sensitive to Promised Delivery Time, Delivery Reliability, and Price
Abstract
Problem definition: We investigate how the characteristics of consumers and a service firm influence the firm’s optimal pricing and promised delivery-time decisions as well as the optimal investment in the quality of delivery reliability information available to consumers. Methodology/results: We use utility, queuing, and choice modeling theories to model consumers’ behavior and to find solutions to the firm’s profit maximization problem. …
Authors
Leng M; Becerril-Arreola R; Parlar M; Ferguson M
Journal
Manufacturing & Service Operations Management, Vol. 26, No. 5, pp. 1918–1924
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Publication Date
September 2024
DOI
10.1287/msom.2023.0223
ISSN
1523-4614