Followers' problematic engagement with influencers on social media: An attachment theory perspective

Following social media influencers is a common activity for social media users. As influencers endeavour to engage followers and increase their power of influence for commercial value, it can result in potential negative consequences to followers' wellbeing. This research explored how social media influencing may cause problematic engagement with influencers. To do so, we drew from attachment theory and used mixed methods, including a Delphi …