What the Market Wanted: Vote Compass 2020 and Public Views on Issues and Leadership

This chapter presents detailed analysis of descriptive statistics from the 182,399 unique respondents who engaged with the Vote Compass engagement tool during the 2020 election campaign. In doing so, it provides a better understanding of what issues the New Zealand public were concerned about and what they wanted a government to do about them. It also outlines how well Labour, National, New Zealand First, The Greens, ACT and the Māori Party’s policy positions aligned with them and how this, along with other factors, contributed to each party’s electoral results. It also provides detail about the public views on the likeability of each party’s leader(s) along with lessons moving forward.