Recommending Mobile Services with Trustworthy QoS and Dynamic User Preferences via FAHP and Ordinal Utility Function

Due to ubiquitous Internet connectivity, widely available cloud services, and popular mobile devices, mobile networks have become service delivery and consumption platforms for many industries worldwide. To recommend optimal mobile Web services with trustworthy Quality-of-Service (QoS) and dynamic user preferences, this paper proposes a novel service recommendation model based on Fuzzy Analytic Hierarchy Process (FAHP) and ordinal utility function. First, a Multi-QoS vector is defined, and to take into account the trustworthiness of QoS, the fidelity of QoS is modeled as one component of the Multi-QoS vector. Then, a fuzzy hierarchy including dual attributes of QoS (objective attribute and subjective evaluation) is established to fully consider the objective and subjective attributes’ impact on optimal service recommendation. Furthermore, a FAHP-based weighting mode is developed, in which the resolution ratio of weight can be adjusted dynamically by decision-maker according to user preferences. Finally, the optimal service is obtained through the calculation of ordinal utility function of candidate service. Experimental results and method comparison illuminate the feasibility and efficiency of the proposed model.