The buffering effect of flow experience on the relationship between overload and social media users’ discontinuance intentions

There is a growing need to understand why users discontinue using social media platforms. Understanding the antecedents of such decisions and the moderators that govern the antecedent effects can help users reach such decisions, and assist service providers in mitigating them. From a theoretical standpoint, there is a need to enrich the theoretical account of social media discontinuance phenomena. To address these issues, we integrate the …