Sharing Knowledge in Social Q&A Sites: The Unintended Consequences of Extrinsic Motivation

In order to motivate individuals to share their knowledge in online communities, the use of extrinsic rewards and goals is a typical approach. However, extrinsic motivation may have unintended consequences. Although past studies have examined the direct effect of extrinsic motivation on intrinsic motivation, no research to date has investigated how extrinsic motivation moderates the impact of intrinsic motivation on knowledge sharing, or how …