Reputation, familiarity and use intention for e-payment services: a comparison of pure-play and click-and-mortar e-payment services

As e-payment services gain popularity, the competition for users between third-party pure-play e-payment services (PPEPS) and click-and-mortar e-payment services (CMEPS) has become intense. Understanding of the differences between consumer motivation to use PPEPS or CMEPS will help service providers be competitive. Based on a trust-based valence framework, we studied the role of familiarity and reputation in driving user perception of benefits, …