Chapter
The relationship between initial and ongoing fees in franchising: a meta-analysis
Abstract
Mechanisms and rationales for revenue sharing have been the subject of many theoretical and empirical studies on contracting. Franchisors typically derive economic profits (for the rights they grant to franchisees) through revenue sharing contracts. Franchising is a popular form of retailing in a wide range of product and service markets, plays a significant role in many developed economies and is a rapidly growing form of retailing in a number …
Authors
Sadeh F; Kacker M
Book title
Handbook of Research on Franchising
Editors
Hoy F; Perrigot R; Terry A
Series
Research Handbooks in Business and Management series
Pagination
pp. 116-134
Publisher
Edward Elgar Publishing
Publication Date
2017
ISBN-10
1785364170
ISBN-13
9781785364174
DOI
10.4337/9781785364181