Virtues-centered moral identity: An identity-based explanation of the functioning of virtuous leadership

In accounting for the nature and positive functioning of virtuous leadership, recent efforts (e.g., Wang & Hackett, 2016) have relied solely on attribution and modeling, concepts tied to social-cognitive theories. This approach does not account for important processes associated with virtuous leadership, such as the crucial role ascribed to the self-cultivation of virtues. To remedy this, we apply the concept of moral identity i.e., one's sense of self as moral, taken from identity-based theories of leadership, to develop a new construct, virtues-centered moral identity. As part of the process, we explain the uniqueness of our approach relative to existing views of moral identity that emphasize moral values and moral goals, rather than moral virtues. In comparison to often unsuccessful externally-based attempts to promote ethical behavior, including regulations, codes of conduct, and audits, our emphasis on virtues-centered moral identity highlights the importance of fostering moral character in leaders (and ultimately followers as well) as the most promising way to promote ethical (moral) choices.