Who uses ride‐hailing? Policy implications and evidence from the Greater Toronto and Hamilton Area

While many are eager to guide policy decisions on ride‐hailing, understanding the broader social and travel implications hinges on local contexts. Towards providing policy guidance in the Canadian context, this paper explores how mobility sub‐markets are related to ride‐hailing use in the Greater Toronto and Hamilton Area. Using data from a 2018 travel survey, cluster analysis is used to identify four traveller sub‐markets which are compared …