Journal article
The self-perceived role and educational needs of pharmaceutical representatives: a survey.
Abstract
INTRODUCTION: Despite considerable debate in the medical literature about the educational utility of pharmaceutical representatives (PR), little is known about their attitudes towards their role as marketers and/or educators, their ability to provide comprehensive information about products and their learning needs.
DESIGN: A survey.
Authors
O'Donnell MJ; Molloy DW; Smith SD; Dubois S; Russo RM
Journal
Education for Health, Vol. 17, No. 3, pp. 339–345
Publisher
The Network: Towards Unity for Health
Publication Date
November 1, 2004
DOI
10.1080/13576280400002544
ISSN
1357-6283