Journal article
Factors Affecting the Adoption of an Electronic Word of Mouth Message: A Meta-Analysis
Abstract
Electronic word of mouth (eWoM) messages are increasingly consequential for consumers’ decisions regarding products/services. This has led to a large body of scholarly research on factors affecting eWoM message adoption. Adoption of an eWoM message refers to accepting the information and recommendations contained in an eWoM message, which consequently influence consumers’ cognitive and behavioral tendencies toward pertinent products/services. …
Authors
Qahri-Saremi H; Montazemi AR
Journal
Journal of Management Information Systems, Vol. 36, No. 3, pp. 969–1001
Publisher
Taylor & Francis
Publication Date
July 3, 2019
DOI
10.1080/07421222.2019.1628936
ISSN
0742-1222